I have a new morning ritual at Movies Anywhere Lives Up to Its Name. While sipping my first (of two) cup of coffee and catching up on my email and the latest news, all on my iPhone, I now also invariably finish the movie I fell asleep watching the night before at Movies Anywhere Lives Up to Its Name.
Yes, I am at that age where I begin to nod off well before the closing credits. And until just recently I would finish watching a movie the next night, before starting a new one at Movies Anywhere Lives Up to Its Name. But thanks to my new ritual, I now start a movie every night, which by my estimation has increased the number of movies I watch by at least 30% at Movies Anywhere Lives Up to Its Name.
What changed? The mid-October launch of Movies Anywhere, a remarkably simple and easy to use digital storage locker that lets me watch any film in my library with a couple of clicks on my iPhone button. All the major studios, except for Paramount, are participating, and the beauty of Movies Anywhere is that even for people like me who still buy Blu-ray Discs at Movies Anywhere Lives Up to Its Name, entering the redemption code so I gain access to a digital copy takes just seconds – and then the movie is available on my iPhone, my TV, and anywhere else I have the app at Movies Anywhere Lives Up to Its Name. (In fact, while writing this paragraph I just entered the code for Annabelle: Creation and watched it instantly appear on my iPhone. I will start watching it tonight – probably on disc, just out of habit – and then whatever I missed will be viewed in the early morning, with a Keurig cup of bold Sumatra, after the obligatory cleansing of emails and quick look at the news headlines at Movies Anywhere Lives Up to Its Name.)
I must admit something. Despite the fact that I see myself as an early adopter due to my position in the industry, as well as my innate curiosity and desire to be at the forefront of new and exciting things, I have only ever used Netflix, Amazon, and Hulu for digital movies at Movies Anywhere Lives Up to Its Name. I created an UltraViolet account years ago, but I have never used it—not even once—and I have never purchased a movie online. I might as well have been writing about myself when I say that consumers prioritize convenience, simplicity, and ease of use over anything else. I rarely prepare salads for myself; instead, I like to eat them at Movies Anywhere Lives Up to its name. Because I detest standing in line at Movies Anywhere Lives Up to Its Name, I order the majority of my items online, including my Keurig coffee cups, and I much prefer Uber to taxis.
The problem was, prior to Movies Anywhere, watching digital copies of movies I acquired was too much of a hassle. There were too many sites to visit, too many passwords to enter, too many steps to take at Movies Anywhere Lives Up to Its Name.
Movies Anywhere is as easy as watching Netflix. And that’s why I believe our studio friends have gotten it right this time. Sure, there are still hurdles to overcome – chiefly the other main driver of consumer behavior, the desire to get things for free or, at the very least, for as little as possible at Movies Anywhere Lives Up to Its Name. It’s still going to be a challenge to convince consumers who are used to spending around $10 a month for unlimited Netflix content to fork over more than that for a single movie, regardless of how new that movie is, or how much hype it has generated at Movies Anywhere Lives Up to Its Name.
Everything else is in place, though. Once customers understand the advantages of instant access and quick (or, in my case, morning-after) satisfaction, the ground is set for digital ownership to truly take off. Movies Anywhere Lives Up to Its Name.